Finally got to present our work.
Here is the map of Russian Internet, commissioned by the Startup Index magazine. It was published in the paper version of the magazine, and is located on the web page KartaRuneta.ru.
Задача — показать результат аналитической работы Startup Index, как передовых экспертов на интернет рынке. Данные, как вы понимаете, очень фрагментарны и не всегда открыты, поэтому огромное спасибо и уважение аналитикам компании за то, что они смогли консолидировать все крупицы информации.
The task is to show the results of analytical work by Startup Index, leading expert in Internet market. These data, as you know, is very fragmentary and not always available, so thanks to analysts of the company for what they’ve done, consolidating all the bits of information.
What have we done from our side:
1. Since this is a «map», we insisted on development of a 9-sector matrix, that shows the relative positions of the objects. The basis of the matrix are 2-axis: revenue in the segment, and potential growth of the segment. It was simply not enough to sort objects by size, if the title claimed «RuNet map» — we needed to correspond to it. Although, it made us to conduct additional intelligence, and carry out an expert assessment of potential growth.
2. Prepared «classic» business-version of the map.
3. Sculptured (literally) viral variant. Unfortunately, our client could not find the application to it, but we liked it.
Wish you successful start ups.